KIM KARDASHIAN: A HEAVY WEIGHT CHAMPION
Not literally of course. Her body is perfection. The focus of this post is about the kind of influence we think we have versus Kim Kardashian’s. I suppose that even Lindsay Lohan has more influence than we do.
We like to believe that influence is being democratized and that any “nobody” has his/her chance to fame and riches. Not so fast. You have to “hustle” much to get to that level. And here comes Kim Kardashian, et al. They’ll just swap you like a mosquito. Why? Because celebrity sells.
Kim Kardashian is the Queen of Reality TV. She has one of the hottest bodies in the business and she is no bimbo; her business sense is flawless too. She does not hide the fact that companies pay her to flaunt specific brands at events or when she is “ambushed” by paparazzis. She tweets something mundane and oops everybody gobbles it. So if you are a company and you have a sizable marketing budget and you want to pimp out your product, I would simply suggest that you contact Jonathan Cheban. He specialises in product placement with Hollywood celebrities. A tweet by Kim Kardashian will propel your product faster than using Radian 6 and Klout to find your niche influencers. Money well spent I would say.
Kim Kardashian is probably not the only celebrtity to do this. At least she has the honesty to admit to it. And Jonathan Cheban is not the only person you can contact to get your product into the hands of celebrities. This is not a new thing. It has been done in the past. It’s still being done. And social media will not stop this practice. Celebrity still sells even in the realm of authenticity and transparency.
